FoundMissing
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The FM Founders Profile Photoshoot at AstroLab Studios

Photo by Moesheh

Photo by Moesheh

 

As the wave our FoundMissing Founders program continues to grow, we decided to capture profile shots and visuals movements of our Founders. This shoot was dedicated in creating digital assets that will be used to introduce the Founders by face to the followers that have been following the journey since September 2016. 

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Shot by Anil Hanosage and Styled by Mirian Njoh, we were able to create a natural feeling that represented the Founders. Each Founder wore some of their favourite pieces as Mirian took on the job to mix and match Nike Sportswear looks for each Founder. It was our duty to make sure each Founder was comfortable, being the Tech Fleece jacket as an accessory for example. 

To follow a consistent vibe, Anil's art direction focused on sunset colours to compensate for a tone that would bring emotion and a warm vibe rather than a plain white wall. Majority of the tanks and tops were vibrant and colourful to set that tone and story. The Shoot was anchored by the Nike Basic Nylon 'Compton' Cortez shoes. These 2017 joints were fitted on each Founders in various colourways. Essentially we are here to create dope content that will be timeless. 

Follow @FMFounders & @NikeToronto to see the finished project.