As Toronto’s local music scene swells and soars, there are enduring obstacles that women face in pursuit of their dreams. Too often, the prominence of male gatekeepers and the imbalance of opportunities make the stakes higher for women artists vying to be heard.
In response to this, A Capella is FoundMissing’s latest collaboration with Air Jordan and Post Office Sound.
Through A Capella, Toronto natives and newcomers embodied the Jordan ethos of radical authenticity and originality as they performed an original song without accompaniments or autotune.
By stripping away the auxiliary elements, four Toronto vocalists, Ren, Kennedy Rd, Faiza and Danelle Sandoval, were each able to showcase their raw skills and give glimpses to their truest selves. The set was minimal, the makeup was understated and outfits were head-to-toe Jordan, with the focus completely resting on the artist’s voice, lyrics and message.
By the end of the day-long recording session, which was hosted by Post Office Sound, styled by Jordan Brand and powered by FoundMissing, all were invigorated that we were approaching a industry frontier, where nothing can be eclipsed by talent.